Retail Readiness Online Class – July 2013
Google Hangouts is a very interesting new technology that I thought might be useful for teaching Retail Readiness to those of you who have not been in the cities I have been able to travel to in the last two years. It’s kind of great because you don’t have to even leave your house! The July session is now available to purchase.
Do you have a loyal following at Etsy, BigCartel or craft shows but want to see your work on the shelves of your favorite boutique? It takes more than having products ready to sell to earn a retailer’s interest, trust, and money. I’ll help you get ready to approach stores and tell you how to make it easy for a store to buy from you.
During this workshop, we’ll talk about preparing your business and your product line for wholesale, explore branding and pricing, learn how to research the stores you will approach and how to edit your line for maximum appeal. We’ll also look at the content of your linesheet and catalog, what makes a compelling pitch to retailers, discuss how buyers find out about new lines, and look at the lifecycle of approaching a store, following up, and taking orders. We’ll also talk about building and maintaining a good relationship with your stores.
This is a 2 1/2 hour class and it is $45. I have room for up to just 9 students at a time. Please use the time zone converter to make sure you know when to attend!
**The requirements are that you have a decent Internet connection, and an account that is associated with Google Hangouts. The very easiest way is to have a Gmail account, but if you are savvy and tend to read your email (from yourdomainname.com) in Gmail, you should be able to link up that account as well.**
Monday, July 15, 3:30 – 6:00pm Pacific Daylight Time – $45