Rena Tom Rena Tom

Retail Readiness Online Class – July 2013



Google Hangouts is a very interesting new technology that I thought might be useful for teaching Retail Readiness to those of you who have not been in the cities I have been able to travel to in the last two years. It’s kind of great because you don’t have to even leave your house! The July session is now available to purchase.

Do you have a loyal following at Etsy, BigCartel or craft shows but want to see your work on the shelves of your favorite boutique? It takes more than having products ready to sell to earn a retailer’s interest, trust, and money. I’ll help you get ready to approach stores and tell you how to make it easy for a store to buy from you.

During this workshop, we’ll talk about preparing your business and your product line for wholesale, explore branding and pricing, learn how to research the stores you will approach and how to edit your line for maximum appeal. We’ll also look at the content of your linesheet and catalog, what makes a compelling pitch to retailers, discuss how buyers find out about new lines, and look at the lifecycle of approaching a store, following up, and taking orders. We’ll also talk about building and maintaining a good relationship with your stores.

This is a 2 1/2 hour class and it is $45. I have room for up to just 9 students at a time. Please use the time zone converter to make sure you know when to attend!

**The requirements are that you have a decent Internet connection, and an account that is associated with Google Hangouts. The very easiest way is to have a Gmail account, but if you are savvy and tend to read your email (from in Gmail, you should be able to link up that account as well.**

Monday, July 15, 3:30 – 6:00pm Pacific Daylight Time – $45

Add to Cart

Related Posts Plugin for WordPress, Blogger...


  1. karentempler says:

    Rena, I’m taking this opportunity to say a public thank-you for the Hangouts class. I was in the guinea pig group for your first Hangout, came wanting advice on creating a line sheet and pitching new wholesale customers, and came out knowing just what to do. And it works! The response has been amazing.

    So thank you.

  2. dan sjogren says:

    Hi Rena,
    I’m a designer and manufacturer in Denver. I divide my time between custom commercial/residential projects and furniture and accessory products. I’m selling at a few brick and mortar stores locally but want to go bigger and am considering NY NOW/NYIGF as a place to really do some business in the wholesale area, starting with accessories. Are you still offering your Retail Readiness class? Would it be beneficial just to purchase the documents if you’re not teaching it? I definitely feel out of my element when dealing with retailers. Contractors, architects and designers? No problem! Shop owners? A little different. 
    Let me know if this is still happening.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>