Rena Tom Rena Tom

Retail Readiness Workshop – April 2014


Google Hangouts is a great way to teach Retail Readiness to those of you who are not in the cities I have been able to travel to in the last two years. You don’t have to even leave your house! The November session is now available to purchase.
Do you have a loyal following at Etsy, BigCartel or craft shows but want to see your work on the shelves of your favorite boutique? It takes more than having products ready to sell to earn a retailer’s interest, trust, and money. I’ll help you get ready to approach stores and tell you how to make it easy for a store to buy from you.
During this workshop, we’ll talk about preparing your business and your product line for wholesale, explore branding and pricing, learn how to research the stores you will approach and how to edit your line for maximum appeal. We’ll also look at the content of your linesheet and catalog, what makes a compelling pitch to retailers, discuss how buyers find out about new lines, and look at the lifecycle of approaching a store, following up, and taking orders. We’ll also talk about building and maintaining a good relationship with your stores.
This is a 2 1/2 hour class and it is $50. I have room for up to just 9 students at a time. Please use the time zone converter to make sure you know when to attend!
**The requirements are that you have a decent Internet connection, and an account that is associated with Google Hangouts. The very easiest way is to have a Gmail account, but if you are savvy and tend to read your email (from in Gmail, you should be able to link up that account as well.**
Tuesday, April 8, 3:30 – 6:00pm Pacific Daylight Time – $50

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  1. Kelli Ronci says:

    Hi Rena! I would love to take this, but I will be working that day. Is it possible to view it afterwards if you aren’t able to make it?

    • Rena Tom says:

      hi kelli, i haven’t figured out a good solution for recording this, since i switch between camera and slides and class members. i will be offering it again, though.

  2. L says:

    I have taken over a family business that is already doing wholesale. But I feel like I never learned how to do the sales aspect of our business. I want to better understand what buyers prefer, how to find more accounts, how to approach them, and what is the best way to present our line. Do you think this online class is appropriate for me as well?

  3. Crystal says:

    If you offered this on an evening or weekend, I’d be all over it!!! I just can participate at the time you are offering on April 8 :(. Super excited about the content you have to offer though!

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