Rena Tom Rena Tom


I’m working on a variety of worksheets and handouts to make your creative business run more smoothly. They’ll be available here for FREE downloading. Please do not redistribute them but if they are useful to you, I’d appreciate a link back to this page or you can tweet/like it. Thank you!

New Product Worksheet

Developed for a talk given at the 2011 Conference of Creative Entrepreneurs, this worksheet will help you determine the target market for your new product in development, find the true cost to make your product, help you set a price, and create a marketing and release timeline.

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Goal-Setting Worksheet

If you need to set major goals for your business but don’t know where to start, this is for you. Learn how to make a goal achievable by breaking it down into smaller components, and grow your business in a smart and sustainable way. Available FREE when you join the newsletter.

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Catalog Requirements

 This is a detailed list of all the elements a retailer is looking for in your catalog. It also explains the difference between a look book and a catalog. Use this as a guideline and a checklist when creating your own catalog before you approach a retailer.

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Line Sheet Requirements

If you are ready to wholesale, you need a line sheet. This document will make sure you include all the information for a retailer to quickly make their decision.

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